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SS 24 Must-Have Color: Beetroot

This report explores one of the season's four Sentiment Colors: Beetroot, which is full of dramatic vibrancy — an organic twist on nature-infused brights for summer 2024.

 

Key takeaways:
  • Understand why we're predicting Beetroot to be key
  • Discover Beetroot's usage by market: Women's, Men's, Accessories, Active, Youth, Kids, Intimates + Sleep, Swim + Beach, Beauty, Home
  • Understand Beetroot's connection to our Cultural Shifts

 

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About FS

Fashion Snoops (FS) is a global trend forecasting agency that helps companies harness future trends. Merging research and IT, the company provides a collaborative trend platform for creatives - a one-stop-shop to explore new trends, create and share new concepts.

Our advisory group is working with global retailers and brands in the fashion, accessories, beauty, and home markets to leverage macro cultural shifts and better their business and products.

Headquartered in NYC, we have clients and contributors in 50 countries around the globe. 

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Women FS 2022
Fashion Snoops, 2022